SMS Marketing Features

Everything you need to grow your revenue with SMS marketing

Any system can send text messages. With Klaviyo SMS, you get all of the amazing experiences, learning, and database features of the Klaviyo customer platform combined with the SMS specific features you need to turn texts into dollars today.

Targeted, personalized text campaigns

Send SMS or MMS campaigns that drive action for new product announcements, sales and offers, and more. Create, target, and send or schedule in minutes.

  • Choose from static lists and/or dynamic segments
  • Build messages with our easy-to-use text editor
  • Personalize your messages based on customer profile data
  • Include emojis, images, and discount codes
  • Track your campaign performance with clicks, orders, and revenue generated

Automated text and multi-channel flows

Create SMS, MMS, and multi-channel flows (email and text) that are triggered off of each individual shopper’s behaviors and preferences—like browsing, cart abandonment, order history, order and shipping confirmations, form completions, and more.

  • Create flows quickly with our drag-and-drop flow builder
  • Use preference and behavior-based splits
  • Stay safe with smart sending rules and quiet hours
  • Include dynamic product images from browse and shopping behavior
  • Share a virtual contact card to increase brand recognition
  • Combine email and SMS messages in the same flows
Automation example: One week before expected order, send SMS if consented, otherwise send postcard if predicted lifetime value exceeds $100.

Robust customer database

Power your SMS marketing program with a robust customer database that includes each shoppers’ entire history of interactions with your website, products, emails, texts, and forms as well as data pulled in from hundreds of integrations. And use that data to create the targeted segments and personalized texts you need to drive sales.

Klaviyo product screen of the timeline of a customer’s interactions with a store, as well as their total metrics

Built in text message compliance

We help you simplify compliance with flexible, built-in tools designed to only send to the people that have explicitly said they want to hear from you by text, at the times that are most appropriate.

  • Default quiet hours in flows based on region
  • Smart sending to suppress recipients who have recently been messaged
  • Only send to subscribers that have provided explicit SMS consent
  • Leverages best practices from CTIA and CWTA memberships and carrier relationships
  • Consent tracking across channels

SMS and multi-channel list growth tools

Rapidly grow your SMS list with powerful list growth tools that work across channels and regions.

  • Targeted, customizable pop-ups and flyouts
  • Consent at ecommerce checkout
  • Custom keyword opt-in
  • Embedded forms
  • Two-step forms
  • Click-to-text email banners

Flexible, accurate attribution and reporting

Know which messages—in which channels (text and email)—are driving the most revenue for your business. Unlike other SMS providers, Klaviyo gives you cross-channel attribution with flexible attribution windows for email and SMS, so you’re not double counting or making decisions based on unreliable data. Learn more.

  • Automatic UTMs
  • Subscriber growth reports
  • Campaign and flow performance reports
  • Cross-channel performance reports
  • Industry benchmarks
  • Customizable attribution windows

Toll-free number, branded sender ID, long number, and short code sending

Start with a free, toll-free sending number or branded sender ID when you sign up, and grow with a dedicated short code when you’re ready to send at scale.

  • Verified toll-free numbers
  • Branded sender IDs
  • Long numbers
  • Dedicated short codes for high-volume senders (additional fee)
  • Vanity short codes for better branding (additional fee)

Two-way conversations

Answer incoming questions, gather feedback, and strengthen relationships with your customers by instantly responding to any customer with the context you need.

  • Built-in SMS inbox for incoming responses to flows and campaigns
  • Saved responses for common questions and inquiries
  • Automatic data sync to Gorgias or Zendesk
  • Available in the US, Canada, UK, and Australia

Learn more.

Over 200 out-of-the-box integrations

Create segments and automatically trigger texts based on customer behavior across your tech stack. With more than 200 available integrations that can feed data into Klaviyo, it’s easy to send the right message to the right person at the right time.

One-click integrations include:

  • Ecommerce platforms like Shopify, BigCommerce, and WooCommerce
  • Shipping and logistics systems like ShipBob and Aftership
  • Helpdesks like Zendesk and Gorgias
  • Affiliate and loyalty software like Loyalty Lion, Stamped, Refersion and Friendbuy
  • Quizzes and surveys like Typeform, Octane and Jebbit
  • Subscription services like Recharge, Bold, and Smarterr
  • And hundreds more
A screen that lists some of the solutions a Klaviyo user has integrated: WooCommerce, AfterShip, Gorgias, Okendo, and Recharge.
Email and SMS are better together
Ready to get started with Klaviyo SMS?
SMS marketing built for ecommerce growth