What’s new in Klaviyo

At Klaviyo, we never stop moving forward, with constant innovation and iteration to give our customers an even more powerful marketing platform. Find the latest and greatest product updates here—and check back soon. There’s always more to come.

Featured product updates

January product updates

Last updated: January 25, 2023

Optimize SMS performance and A/B test content in flows

A/B test SMS content in flows to learn what resonates best with your audience.

In-editor product feeds

Create and view dynamic & personalized product feeds from right within the email template editor.

Expanded API endpoints & transitioning to Klaviyo’s new APIs

Important updates for Klaviyo’s developer community – learn about the latest API endpoints and transition plans to Klaviyo’s newest endpoints.

December product updates

Last updated: December 29, 2022

130+ ways to fuel your growth

We’re looking back on our top 5 favorites from the 130+ plus new features we released in 2022.

December release notes

Check out the latest new features we’ve released this month.

Declutter your account with archived flows

Clean up your flows page with the new archived flows feature.

Optimize SMS opt-in for mobile and desktop shoppers

Use dynamic blocks to build one form that shows the best way for mobile and desktop shoppers to sign up for texts.

Easily find what you need with quick search

Improvements to our search functionality make it easier to find the data you need.

November product updates

Last updated: November 21, 2022

What's new in Klaviyo: November product updates

Discover November product updates just in time for the holiday season.

Capture customer attention with full page forms

Utilize the whole browser with full page forms that display across the entire page.

Save time and skip the headaches with scheduled forms

Display signup forms automatically on your site with the new scheduled forms feature.

Use search data to get deep with your personalization with the new Klevu-Klaviyo integration

Integrate Klevu and Klaviyo to leverage high-intent search data in email, SMS, & more.

Save time and maximize your email performance with the new Litmus-Klaviyo integration

Integrate Litmus and Klaviyo to test emails at scale, without ever switching tools.

October product updates

Last updated: October 25, 2022

Send personalized texts to customers in New Zealand

Use all the Klaviyo features you love – like segments and customer data – to send targeted text campaigns and flows to New Zealand recipients.

What’s new in Klaviyo: October product updates

Discover new October product updates designed to save you time.

Increase security to your private API keys and set levels of access through scopes

Scopes for private API keys – a better way to keep your data safe.

Get granular with your targeting with the new Heap-Klaviyo integration

Integrate Heap and Klaviyo to leverage behavioral data – elevating your personalization efforts in email, SMS, and more.

Introducing Klaviyo’s Wix Partnership

Klaviyo is excited to announce our partnership and integration with Wix: Klaviyo for Wix eCommerce.

September product updates

Last updated: September 26, 2022

Conversion as a winning metric for A/B testing

A new Klaviyo A/B testing metric helps you zero in on the messaging that sells.

New navigation

Our upgraded navigation makes it a whole lot easier to find what you’re looking for.

Anomaly detection

We’ve trained Klaviyo to pick up on anomalies in your metrics. If one of your flows suddenly breaks, you’ll get a heads-up so you can get things back on track, fast.

Rules-based product recommendations

Send more personalized product recommendations to your customers to drive more conversions.

Overview dashboard enhancements

Several new upgrades to the overview dashboard make it even easier to track your marketing. performance and to share results with others.