Watch CPO and co-founder Ed Hallen announce Klaviyo CDP at our OWN IT conference.
What’s new in Klaviyo
At Klaviyo, we never stop moving forward, with constant innovation and iteration to give our customers an even more powerful marketing platform. Find the latest and greatest product updates here—and check back soon. There’s always more to come.
Recent Klaviyo product announcements
CDP and reviews are live!
Watch CEO and co-founder Andrew Bialecki deliver the product announcements live from our K:LDN event in London, including the introduction of Klaviyo reviews and much more.
Featured product updates
Transactional SMS with Klaviyo's Shopify Order Updates
Easily streamline Shopify SMS Order Updates with Klaviyo, optimizing all your post-purchase communications from one platform.
Age Gating: SMS Marketing for Alcohol Brands and Merchants
Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution. Compliant, effective, and engaging. Learn more today.
Know the impact of your marketing with global holdout groups
Klaviyo’s Global Holdout Group feature makes it easy to determine the incremental lift from your email, SMS, and push marketing in three easy steps.
Send personalized texts to customers in Ireland
Explore Klaviyo SMS for Ireland – Unlock all your favorite Klaviyo tools to connect with Irish subscribers on mobile.
Personalize push notifications with dynamic images & GIFs
Show customers the exact product they favorited, put in their cart, or purchased through your app.
Cultivate trust and engagement with Branded SMS Short Links
Customize your SMS domain to keep your messages on brand and encourage subscribers to engage.
Multi-language support for reviews has arrived
We now offer translations to 12 languages for your review widgets and submission pages – enabling you to connect with customers around the world.
Stand out in the inbox with anytime campaign sending
Send email, SMS, and push notification campaigns at any time, down to the exact minute.
Consolidate your tech stack, drive efficiency, and increase customer lifetime value with Klaviyo CDP
Say goodbye to complexity and hello to efficiency. Klaviyo’s user-friendly customer data platform makes the Klaviyo you know better, even if you don’t have a developer army.
October product updates
Last updated: October 11, 2023
Increase retention with Klaviyo and Thanx
Our new integration with Thanx helps supercharge your restaurant marketing efforts.
Send personalized texts to customers in Ireland
Explore Klaviyo SMS for Ireland – Unlock all your favorite Klaviyo tools to connect with Irish subscribers on mobile.
Age Gating: SMS Marketing for Alcohol Brands and Merchants
Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution. Compliant, effective, and engaging.
Streamline Transactional SMS with Klaviyo’s Shopify Order Updates
Easily streamline Shopify SMS Order Updates with Klaviyo, optimizing all your post-purchase communications from one platform.
September product updates
Last updated: September 29, 2023
September release notes
New features to help you personalize and measure your marketing this BFCM season.
Know the impact of your marketing with global holdout groups
Klaviyo’s Global Holdout Group feature makes it easy to determine the incremental lift from your email, SMS, and push marketing in three easy steps.
Your new source of truth for email deliverability
Klaviyo’s new deliverability hub creates a new area of the platform dedicated to deliverability.
Personalize push notifications with dynamic images & GIFs
Show customers the exact product they favorited, put in their cart, or purchased through your app.
August product updates
Last updated: August 30, 2023
August release notes: New features and settings for a more profitable BFCM
New settings and features to help make this your best BFCM yet.
Cultivate trust and engagement with Branded SMS Short Links
Customize your SMS domain to keep your messages on brand and encourage subscribers to engage.
Multi-language support for reviews has arrived
We now offer translations to 12 languages for your review widgets and submission pages – enabling you to connect with customers around the world.
Stand out in the inbox with anytime campaign sending
Send email, SMS, and push notification campaigns at any time, down to the exact minute.
Consolidate your tech stack, drive efficiency, and increase customer lifetime value with Klaviyo CDP
Say goodbye to complexity and hello to efficiency. Klaviyo’s user-friendly customer data platform makes the Klaviyo you know better, even if you don’t have a developer army.
July product updates
Last updated: July 27, 2023
Engage app users with rich push notifications
Keep mobile app users engaged with rich push notifications that contain images.
Streamlined Customer Experience: Lead Capture with Shop
Connect with ideal customers in Shop's 100M+ user network. Unlock higher conversions and list growth with seamless checkout.
Move faster with Salesforce Commerce Cloud
Our new integration with Salesforce Commerce Cloud includes added features and functionality that reduce development time.
June product updates
Last updated: June 30, 2023
Create and update segments faster with our completely revamped segmentation engine
We've made significant upgrades to our state-of-the-art segmentation engine, allowing for faster segment creation across all users.
Automatically show discounts in product blocks with one click
Now you can show regularly priced items as being marked down for a sale in product blocks.
Enroll and retain subscribers with Ordergroove
Our new integration with Ordergroove let's you deliver personalization throughout the subscriber journey.
Introducing product reviews, powered by Klaviyo
Get the most out of your product reviews with your data consolidated in one platform.
May product updates
Last updated: May 31, 2023
Accelerate time to value with commercetools
Sync data from commercetools into Klaviyo to deliver hyper-personalized experiences at scale.
Speed up your settings workflow
The redesigned settings page features a new UI and better workflow.
April product updates
Last updated: April 25, 2023
Plan your marketing strategy with the campaign calendar
See which channels you’re sending on and when through the new campaign calendar view.
The new campaigns list view
Easily toggle between the campaign list view and calendar view to understand your performance and make informed decisions for your next send.
Use Klaviyo and Criteo to deliver more personalized advertising experiences
Run more effective advertising campaigns with the Klaviyo-Criteo integration
Retain app users with mobile push notifications
Engage and retain app users with mobile push notifications – available for both Android and iOS.
March product updates
Last updated: March 31, 2023
Dive into your email deliverability
Click the deliverability tab in your most recent campaign to gain deeper insights into email performance.
A new home page dashboard experience
The redesigned home page dashboard helps you better understand your Klaviyo account performance.
Go deep with inbox provider data
New inbox provider data helps you troubleshoot deliverability issues.
A better way to view profile consent status
The redesigned channel status box makes it easier to see who is able to receive marketing messages on each channel.
February product updates
Last updated: February 15, 2023
View flow performance at a glance with the new flows page redesign
Get a high-level overview of flow performance in one click.
Improved notifications experience: click the bell icon
Check out the latest enhancements to our in-app notifications.
January product updates
Last updated: January 25, 2023
Optimize SMS performance and A/B test content in flows
A/B test SMS content in flows to learn what resonates best with your audience.
In-editor product feeds
Create and view dynamic & personalized product feeds from right within the email template editor.
Expanded API endpoints & transitioning to Klaviyo’s new APIs
Important updates for Klaviyo’s developer community – learn about the latest API endpoints and transition plans to Klaviyo’s newest endpoints.
December product updates
Last updated: December 29, 2022
130+ ways to fuel your growth
We’re looking back on our top 5 favorites from the 130+ plus new features we released in 2022.
Declutter your account with archived flows
Clean up your flows page with the new archived flows feature.
Optimize SMS opt-in for mobile and desktop shoppers
Use dynamic blocks to build one form that shows the best way for mobile and desktop shoppers to sign up for texts.
Easily find what you need with quick search
Improvements to our search functionality make it easier to find the data you need.
November product updates
Last updated: November 21, 2022
What's new in Klaviyo: November product updates
Discover November product updates just in time for the holiday season.
Capture customer attention with full page forms
Utilize the whole browser with full page forms that display across the entire page.
Save time and skip the headaches with scheduled forms
Display signup forms automatically on your site with the new scheduled forms feature.
Use search data to get deep with your personalization with the new Klevu-Klaviyo integration
Integrate Klevu and Klaviyo to leverage high-intent search data in email, SMS, & more.
Introducing Klaviyo’s Wix Partnership
Klaviyo is excited to announce our partnership and integration with Wix: Klaviyo for Wix eCommerce.
September product updates
Last updated: September 26, 2022
Conversion as a winning metric for A/B testing
A new Klaviyo A/B testing metric helps you zero in on the messaging that sells.
New navigation
Our upgraded navigation makes it a whole lot easier to find what you’re looking for.
Anomaly detection
We’ve trained Klaviyo to pick up on anomalies in your metrics. If one of your flows suddenly breaks, you’ll get a heads-up so you can get things back on track, fast.
Rules-based product recommendations
Send more personalized product recommendations to your customers to drive more conversions.
Overview dashboard enhancements
Several new upgrades to the overview dashboard make it even easier to track your marketing. performance and to share results with others.
September product updates
Last updated: September 26, 2022
Conversion as a winning metric for A/B testing
A new Klaviyo A/B testing metric helps you zero in on the messaging that sells.
New navigation
Our upgraded navigation makes it a whole lot easier to find what you’re looking for.
Anomaly detection
We’ve trained Klaviyo to pick up on anomalies in your metrics. If one of your flows suddenly breaks, you’ll get a heads-up so you can get things back on track, fast.
Rules-based product recommendations
Send more personalized product recommendations to your customers to drive more conversions.
Overview dashboard enhancements
Several new upgrades to the overview dashboard make it even easier to track your marketing. performance and to share results with others.