Audience targeting tools to get a bigger payoff from social channels
Use Klaviyo’s powerful audience targeting tools to retarget current customers, exclude certain customers from an ad campaign, and find brand new customers with lookalike audience builders.
Attract more VIP customers
Sync with Facebook and Instagram to create better lookalike audiences for ad targeting.
Build brand awareness
Grow your contact list, gain new customers, and create connections that keep shoppers coming back.
Real-time data automatically keeps your audiences up-to-date. No spreadsheets required.
Keep on improving
As you gain more contacts and data, your targeting gets even more precise.
Find your future superfans
Chances are, they have a lot in common with the people who already love your brand. So Klaviyo helps you use your current customer data—from behaviors and interests to predictive analytics—to create more precise lookalike audiences for Facebook and Instagram. It’s all about reaching your most promising prospects.
Make retargeting ads work harder
Klaviyo’s custom audience tools help you reach the right people based on up-to-the-minute info, so you can show them relevant, product-specific ads based on their latest actions and preferences. Automatically target people who didn’t complete a purchase, win back unengaged customers, and even save money by skipping over recent buyers.
Inspire first-time buyers
Send out a special offer that encourages new subscribers to make their first purchase.
Target recent buyers with ads for products that complement their latest purchases.
Reduce abandoned carts
Remind shoppers about what they left behind with personalized, product-specific ads.
Catch their eyes again
Win back unengaged customers with personalized ads tailored to their preferences.
Stop wasting money
No more haunting customers with ads for their past purchases. Real-time data keeps you relevant.