Guide to creating segments
Learn the basics and discover the possibilities.
Reach your ideal customer by creating segments with as many rules as you’d like.
Pull it all in with 200+ native integrations, versatile APIs, and your historical data.
Segments automatically update as customers interact with your website and marketing.
Connect with Facebook and Instagram to target ads with lookalike audiences and more.
Klaviyo’s code-free, marketer-friendly segment builder goes beyond the basics, so you can target messages based on factors like specific purchases, discount code usage, and predicted customer lifetime value—on top of all the other data you’ve collected. And all your segments update in real time, so your messages stay relevant.
It’s as easy as syncing your segments with Facebook and Instagram. Your real-time data lets you target ads with more precision than ever, so you can focus on reaching your most important audiences, avoid showing ads to the wrong people, and even create Lookalike Audiences to attract more VIP customers.
Define precise audiences with as many conditions (and as much data) as you need. Segment by factors like: