Features

All the tools to grow your business. In one powerful platform.

Personalized emails and texts, automatically sent based on how customers interact with your brand.
Multi-channel automation sending a birthday email or text message depending on consent

Experiences

Create personal moments that matter.

Email

Grow your revenue with email marketing based on your customer’s behaviors. Pre-built templates and simple segmentation tools allow for ultra-personalization.

SMS

Combine your SMS and email marketing in one platform to drive more sales and talk directly to your customers, with built-in compliance and targeted, personalized messages.

Signup forms

Start growing your email and SMS subscriber lists from day one with simple, pre-built signup forms.

Ecommerce automations

Find popular ecommerce flows, such as welcome series, abandoned cart, back in stock, browse abandonment, post-purchase, and more—ready to be used as is.

Pre-built template libraries

Find templates for signup forms, automation, email, and SMS built using best practices to grow revenue. Easily customize your templates with a drag-and-drop (no code) editor.
Cooks putting Items on tray being placed on a shelf
Trend alert
Hundreds of thousands of businesses are switching to Klaviyo

Database

Turn data into business growth.

200+ integrations

Our pre-built integrations collect historical and real-time customer data from all your software in one place, including one-click integrations for many popular ecommerce platforms.

Real-time, marketer-friendly segmentation

Quick, simple, granular segmentation for products purchased, website browsing behavior, order value, and more—all ready to drag and drop right into your customer communications.

Real-time customer profiles

Know everything your customers do—and that our data science predicts they will do— across your platforms and channels (email, SMS, web, etc.) with our activity feeds.

Immediately capture customer behavior

Drop Klaviyo’s Javascript snippet on your site and instantly begin capturing customer browsing behavior (don’t worry, we show you how).
Two small business owners looking at a laptop together
One-click wonders
Integrate with the most popular ecommerce platforms—with just a click

Learning

Find your path to peak performance.

Predictive data

Our predictive analytics can forecast a customer’s next order date, their lifetime value, churn risk, spending potential, predicted demographics, and more.

Rich pre-built and custom reporting

Gain insights on marketing performance, customers, and ROI. We even pull in data from other marketing tools such as subscription billing, review, and loyalty program software.

Peer benchmarks

Benchmarks show how your campaigns compare to those from companies like yours, and offer recommendations for how to improve, so you can focus where it counts.

Automated A/B testing

Test your emails, texts, and signup forms to learn the best ways to communicate with your brand lovers.

Showcase

Get inspiration from the highest performing campaigns across Klaviyo’s hundreds of thousands of businesses.