Drag-and-drop HTML editor
Quickly add, delete, clone, and rearrange content blocks like text, image, products, buttons, tables, social links, and more.
Email template editor
Customize email templates with our award-winning builder
Find design inspiration with 100+ pre-built templates for newsletters, product announcements, and more, then tailor them to your brand’s needs with our user-friendly editor.
100+ pre-built, fully customizable email templates
Get inspired. Get editing. Get sending. No need to design from scratch (unless you want to).
Edit templates in minutes with easy-to-use tools
A/B testing
Improve performance of your email templates by A/B testing layout, messaging, product images, and more.
Custom fonts
Upload your brand’s unique fonts to create cohesive email, SMS, and sign-up form experiences.
Dynamic data
Add dynamic content blocks to your templates so that every message you send is automatically personalized to the recipient’s behavior on your site.
Mobile-ready
Toggle between desktop and mobile view as you edit to understand your customers’ experience regardless of where they check email.
Styling
Apply styling like background color, text size and color, link appearance, and more, so that as you add content blocks, they format automatically.
Display options
Show or hide specific content blocks based on criteria you set. For example, you could hide cat-related product blocks for dog owners.
Universal content
Save content like headers and footers as Universal, so you don’t have to rebuild them each time. Changes to Universal content update in every instance.
Personalized event variables
Display purchase data like products and pricing for order tracking.
We’ve easily saved over 2 hours on our weekly newsletter. We went from around 2.5 hours for one person to create the newsletter and another 30 minutes for a second person to validate it to just 30 minutes total. Klaviyo made that possible.“
Frequently asked questions about editing templates
Designed specifically for ecommerce brands, our template builder includes easy-to-use yet sophisticated features like dynamic content blocks (coupons, product feed, and more), timesaving universal content blocks, and an extensive template library for newsletter, product announcements, and more. We also have a email design showcase to help inspire marketers.
Drive more revenue with well-designed emails
Getting started with email design
A guided introduction to creating emails in Klaviyo, email best practices, and design inspiration.
