Best practices for automating the customer journey
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Start with Klaviyo’s pre-built email automations, then add your own conditions to reach super specific audiences with automated, highly personalized messages in email campaigns.
Go beyond the one-size-fits-all welcome series. Add a conditional split to your welcome flow to differentiate between a new contact and a returning customer who just signed up. Tailor your email messaging to encourage a first time sale or motivate another purchase.
In data gathered January-November 2022
Implement strategic conditions that support your goals for each phase of the customer experience, then sit back while highly personalized emails launch automatically.
Set up triggers so that emailed receipts include product recommendations based on the customer’s latest purchase, driving sales and increasing your average order value (AOV).
In a trigger split, two different paths are created in the automated flow based on characteristics of the trigger.
Trigger splits can be based on metrics like: