Viori drives retention and repeat purchases with targeted SMS + Email
Inspired by members of the Red Yao tribe in the Longsheng region of China and their traditions, Viori has built a sustainable brand that benefits the tribe’s members and brings their ancient hair care rituals based on rice water and rice to North America and Western Europe.
Since launching in January of 2020, Viori has been selling all natural, rice-based shampoo bars online to women who care about natural ingredients, want to live more sustainably, and love the feel of of Viori products when compared to the mass produced shampoos and conditioners you might find in a grocery store or pharmacy. Which is why they developed an extremely loyal fan base and over 42,000 5-star reviews. In January 2022, Viori switched to Klaviyo from ActiveCampaign and Attentive.
Getting personalized with Klaviyo and Electriq
Selling an experiential product online has its challenges. While telling stories on Youtube and Tiktok advertising helped grow Viori’s initial purchases, it wasn’t enough. To drive retention, re-orders, and subscriptions Viori needed a marketing tech stack that allowed them to send timely, coordinated, and personalized messages based on the preferences of each customer they serve.
Working with Klaviyo Master Elite Partner, Electriq, Viori was able to move everything over to Klaviyo and take advantage of the data they had on hand, as well as collecting more. More importantly, Electriq made the transition seamless – building out the flows they needed as a backbone for the strategy and teaching them how to easily run SMS and email campaigns.
Viori’s strategy now includes big revenue drivers like limited product drops that sell out almost immediately, holiday promotions like their Mother’s day campaign that drove over $12,000 in initial purchases via three texts, and an automated way to inspire re-purchases every month among those customers who don’t want to be automatically billed, but want to buy regularly.
Next up for Viori is taking greater advantage of Klaviyo’s data capabilities to send even more personalized messages that drive upsell and cross-sell for the brand.