Design high-performing email and SMS campaigns with inspiration from brands like yours
Coming up with fresh ideas for your emails and texts can be exhausting—especially if you’re the one who’s tasked with creating the content.
Instead of feeling pressure to create something original from scratch, imagine having a library of examples of high-performing content that you could use as inspiration.
Marketing automation platforms like Klaviyo, provide a repository of emails and texts from customers that are proven to have results—whether that’s high open rates or high click-through rates.
If your marketing platform is sophisticated, it will have a feature that will provide you with high-performing email and SMS campaign examples. These will help you set up your own campaigns and begin A/B testing so that you can customize them for your brand.
The Klaviyo Showcase features every email or SMS message with context behind why it was successful—so you’ll see concrete examples of what’s been effective in the past and get a sense of how you can translate those messages into content for your own customers.
Existing Klaviyo customers have used it to improve the performance of their campaigns.
Aderaw Yeshiwas, COO at Brundo Ethiopian Spice Company, explained the benefits of the Showcase feature:
“Showcase is the first thing we look at when creating content for a campaign. And even beyond that, if we ever get into a sales lull or we need to push customer engagement, we’ll look back at what’s worked for other brands,” said Yeshiwas.
“Showcase has made the campaign creation process so much less stressful. It’s no longer this huge, daunting task. It helps you focus on exactly what you want the end customer to look at.”
Filter by industry, message type, and metric
Like some of the best marketing platforms, the Klaviyo Showcase feature has a filter element that allows you to scan through examples that apply to your needs.
You can sort your view by campaign type—either email or text message—by holiday or event, and even by metric.
So if you wanted to see Black Friday text messages that had excellent click-through rates, you simply make your selections on the left-side of the screen and voilà—Showcase populates the results at your fingertips.
Or imagine your brand is in the health and beauty industry and you’re redesigning your email newsletter. In three clicks, you can see examples of other successful email newsletters within your industry.
You can also search through all 1900+ email and SMS examples for brands, key words, subject lines, and more using the search functionality at the top of Showcase.
Karim Hachem, vice president of ecommerce at La Blanca, discussed how his team uses the filtering functionality of the tool to help them brainstorm subject lines:
“Showcase gives you the ability to choose different industries. We’re in fashion and apparel, so we’re able to select that and look neck to neck with other brands in our space to see what their campaigns have looked like and how they’ve performed,” said Hachem.
“One way we use the metric filter functionality is to sort by messages that have a high open rate and get some subject line inspiration. Before someone even sees the content of your email, they need to click on the message. And that takes a compelling subject line.”
Instead of reinventing the email and text message wheel, try just redesigning it—with inspiration from the Showcase (or similar) feature in your marketing automation platform.
Learn more efficiently so you can grow more effectively
Building a successful business through your owned marketing channels takes time.
A feature like Klaviyo’s Showcase will give you some of that valuable time back and help you quickly perfect your email and SMS messaging to better shape your customer experience.
The faster you learn what’s working and what’s not, the easier it is for you to make business decisions that have a positive impact—and the sooner you’ll be on your way to non-stop growth.