Owned marketing
Featured owned marketing articles
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Owned marketing articles
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.
Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Customer retention is more complex than ever before, so we’re sharing expert strategies, channels, and tactics that help delight and retain customers, increasing lifetime value.
Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to target right, optimize marketing efforts, and more.
Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.
Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.