Posts by Jax Connelly | Klaviyo

Blog/Jax Connelly

Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

green tile with the advanced behavioral targeting blog

green tile with the advanced behavioral targeting blog

Oct 17, 2023

10 examples of advanced behavioral targeting in action

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

16min read

small purple tile with the title of how behavioral targeting works

small purple tile with the title of how behavioral targeting works

Oct 17, 2023

3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

13min read

red tile with the title of the behavioral targeting blog

red tile with the title of the behavioral targeting blog

Oct 16, 2023

Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

10min read

Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report

Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report

Oct 10, 2023

BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

43min read

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing

Oct 3, 2023

How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

28min read

Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"

Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"

Sep 18, 2023

How to choose the best CDP for your business

Learn about what a CDP isn’t, the 5 best CDPs on the market today, and what to keep in mind when selecting the best CDP for your business.

26min read

smaller graphic of Klaviyo's CDP

smaller graphic of Klaviyo's CDP

Aug 31, 2023

8 smart ways to use your CDP for marketing

These 8 CDP use cases show how insights from your CDP can power an effective omnichannel personalized marketing strategy.

19min read

Aug 23, 2023

7 CDP benefits—even if you’re smaller than an enterprise

Learn how a customer data platform can make your business more data-driven, and 7 other reasons you might need a CDP.

19min read

Aug 14, 2023

What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

18min read