The biggest ecommerce holiday events of 2023
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Customer data ownership
Oct 19, 2023
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Mae Rice
7min read
Customer data ownership
Oct 17, 2023
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
Jax Connelly
16min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
How Klaviyo drives ecomm success for WooCommerce brandsOct 3, 2023
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Jax Connelly
28min read
Success stories
How spas, salons, and fitness studios use KlaviyoAug 24, 2023
Learn more about how to use email marketing to engage and retain customers for your health and wellness business.
Mae Rice
9min read
Success stories
How Klaviyo pays off for the C-suiteAug 1, 2023
“I’d have to buy 2-3 additional tools to replace everything Klaviyo offers.”
Mae Rice
6min read
Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business.
Justin Ragsdale
VP of strategy, IM Digital
And then this happened
Get an inside look at what it really takes to build and grow a business. Plus, hear some of your favorite founders and marketers get candid about what makes them tick, what keeps them up at night, and how they stay motivated every day.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
Marketing FAQs to help email deliverabilitySep 22, 2023
A complete guide to bounce-back emails, including the difference between soft and hard bounces and how to reduce bounce rates for better deliverability.
Drew Sanocki
15min read
Email marketing
Email marketing for small businessesSep 12, 2023
Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.
Tiffany Regaudie
27min read
Email marketing
Do more with your email reportingSep 7, 2023
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Tiffany Regaudie
18min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
SMS marketing campaigns are reaching maturity. Here’s how to step it up with yoursAug 8, 2023
SMS campaigns are more popular than ever with brands. Learn how to craft your text message strategy to stand out.
Tiffany Regaudie
17min read
SMS marketing
5 best SMS marketing toolsMay 9, 2023
The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.
Jax Connelly
22min read
SMS marketing
153 text message and SMS marketing statisticsMay 8, 2023
Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.
Annie McGreevy
11min read
Related content
Looking for more? Check out other resources to grow your business.
The SMS marketing consumer sentiment report
Discover how your brand can win more customers via text—with powerful data to convince even the most skeptical internal stakeholder.